I Fear... (Part 1)

In this assignment, we have to design posters for campaigns. At the same time, fear appeals should be used when sending out a message to our audience.

I decided to design one for a health campaign which discourage anorexia(an eating disorder/unhealthy diet obsession). My target audiences are mainly the younger generation of females who are the main group of people who are anorexic.

Considering that my target audiences are young female ladies, i decided not to use a realistic photo which shows how anorexic people look like.

like such photos:

Reasons being, im afraid that such photos will turn them off, and disgust them, distracting them from the message that im trying to bring across. At the same time, I didn't want to offend any other people who might be suffering from other diseases which resulted in their drastic weight loss. In addition, im sure anorexic people do know how they look like themselves! thus, there isnt a point to show them or tell them what they alrdy know.

Therefore, i decided to use a cartoon drawing to convey my message instead.

Firstly, the cute representation will show be able to capture the attention of my target audience.

Secondly, the drawing has a pun intended when a skeleton was used to represent anorexic people, at the same time, it goes in line with the message: "You'll be dead before you are thin enough."

It shows the consequences of such an unhealthy eating obsession, at the same time, it reminds them that anorexia actually isn't pretty, at all.

Here's my thumbnails and drafts!

After the tutorial class, the feedbacks i got from my classmates and julian was to shift the text downwards, since the image captures people attention first. By doing so, the flow of information will be easier and more understandable for my audience.

However, I'm afraid that by clustering the text together, audiences might lose focus on the main points. Thus, julian suggested varying the font size, so that people can tell clearly which is the heading and the main message of the poster. (:

I'll edit and play around with the text layout and see which one looks more coherent and pleasing to the eye.

Till then, feel free to leave anymore comments for me to improve my poster!

You see what I see

My story in 8 Frames! (:

I came up with this plot because it was a true story which happened to me!

This shows how paranoid students can be, when they are faced with tremendous stress! D:

(and at the same time, it shows how misleading clocks can be! when they dont show if it is AM or PM!

Business card (part 3)

Company Write Up:

I am running a bubble tea franchise named, MILK' CHA, which sells milk tea, flavoured tea and coffee. MILK' CHA ensures quality by using premium tea leaves and fresh milk. Moreover, MILK' CHA products provide a wide variety for customers to choose from, ranging from the different flavoured milk tea to red tea to ice cream milk tea. In addition to chewy pearls, other additional top-up options are also made available in MILK' CHA, such as Ai Yu pearls, Nata De Co Co and grass jelly. MILK' CHA aims to provide a healthy option for the public by recommending moderate and low sugar levels to their customers at all times. However, customers are still allowed to choose their preferred sugar level for their drinks.

Here are the edited business cards!

I made the changes according to the feedbacks from my classmates.

Final 1:

Final 2:

I tried out 2 versions, i prefer final 2, where the white area can either represent the foam in bubble tea or a layer of milk (such that its a layer of milk and a layer of tea --> MILK TEA)

Many of my friends prefer final 2 to final 1 as well (:

Business Card (part 2)

This is my design for the business card!

i decided to name my company MILK' CHA!

its not an attempt to copy GONG CHA but i was thinking along the lines of

CAUGHT CHA --> caught ya!

GOT CHA --> got ya!

MILK CHA --> milk ya!

this name sounds more bubbly, cute and attractive to the younger generation (target audience of MILK CHA)

and at the same time. CHA is TEA in chinese.

so MILK CHA also means MILK TEA! (:

I used milky colours (milky pink/blue/brown) for my business card so that it will make people relate to milk tea/bubble tea. (hopefully make them thirsty/craving for milk tea at the same time!) :P

The pearls are important features of a bubble tea. so they are left black to remain recognizable.

However, i thought of adding the different top ups available at milk cha in each of the pearl, so that the card can provide more information about our franchise at the same time. and its really cute to see each pearl suggesting a different top up. haha

After today's tutorial, i was given some feedbacks.

- to put my name on top of my position

- to take away the words "contact no." and just leave my number

- maybe i can try bolding my name, position and number

- to change the colour in the 'empty' portion of the cup. **

** i was asked if the middle portion of the cup is empty. cause the milk tea colour suggests that its still filled. But actually! the line is the line below the top of the cup. its just part of the cup's design! so actually the cup is still filled! i will try to change the colour to white and see if it will look nicer! if not im thinking of keeping the milk tea colour to show that the cup is full! (:

Business Card

This assignment requires us to simplify things from realistic --> abstraction. (yet at the same time, it has to be understandable!) the abstract symbol will be the logo for the business card we are supposed to design.

so firstly, we needa decide on our company name and company product!

I tried really hard to get inspirations from my everyday life. i tried the art and animal theme related to assignment one. but both didnt work out. and just as i was stressing over assignment two, (during lunch) my eyes landed upon the bubble tea my friend just bought!

i love bubble tea! and looking back at the long queue outside the bubble tea shop. bubble tea seems to be a good business idea!

SO I DECIDED: I SHALL SELL BUBBLE TEA! :D

Here's my abstraction process!

the realistic photo:

abstraction sketches:

Other than simplifying the design, i also tried zooming into different portions of the drawing. (as suggested by julian), however, some close ups arent really clear in communicated the idea of "bubble tea"

My chosen abstraction symbol:

so in the end, i decided on the close up of the bubble tea which is still able to communicate clearly that it is a cup of bubble tea and a design which allows people to see the main points of recognition: like the pearls, the straw and the shape of the cup. the angle of this drawing is like looking at the bubble tea cup from the top.

Feel free to leave any comments on my sketches! (:

Lecture Exercise 1 & 2

Lecture Exercise 2:

this exercise is pretty straightforward.

we chose iphone because my iphone was lying on the table and the different application icons are very understandable and they (esp the one we chose) clearly relates to the iphone.

Lecture Exercise 1:

instead of writing a paragraph of myself. i prefer drawing things that i <3 and things that represent me

1) i love my family

2) i love my friends

3) i love singing

4) i love basketball

5) i love bubble tea

6) i love wearing spectacles even when i have perfect eyesight ;)

7) i love my current hairstyle (cause i used to have natural curls)